Great healthcare decisions start with great research.
(And yes, it's complicated. We know.)
The healthcare ecosystem is unlike any other industry — and if you've spent five minutes trying to navigate it, you already know that. Payers, providers, IDNs, health plans, pharmacies, medtech companies, and a buying committee that somehow keeps getting bigger — it's a lot. InsightDynamo was founded in 2014 by people who lived on the client side of this industry and couldn't find a research partner who truly understood it. So naturally, we built one.
In the decade-plus since, we've completed 250+ healthcare projects, conducted 1,000+ executive interviews, and fielded 40,000+ surveys across 15 countries on 5 continents. Our clients range from Johnson & Johnson, UnitedHealthcare, Medtronic, Optum, and Walgreens to early-stage startups trying to figure out if their big idea has legs. The research looks different at every stage — but the goal is always the same: give our clients the clarity they need to make confident decisions.
We're Honored to Work with Companies Across the Healthcare Ecosystem
Michael Brousseau, Partner & CEO
Michael spent years on the client side of healthcare before founding InsightDynamo in 2014 — long enough to develop a deep appreciation for the industry's complexity, and a healthy frustration with research partners who didn't share it. So he built one that did. Since then, he has led research programs for some of healthcare's most recognized names — from global medtech companies and national health plans to scrappy startups trying to find their footing in a complicated market. His work spans the full healthcare ecosystem, which means he has spent an unusual amount of time thinking about what payers, providers, physicians, patients, and purchasing committees actually want — and why they so rarely want the same thing. When he's not asking follow-up questions for a living, Michael can be found on a gravel or mountain bike, riding farther than is probably sensible and quietly calculating whether he has enough legs — and daylight — to make it back. He usually does. Mostly.